10 Most Promising Marketing Consultants - 2022

When the purpose is to create a customer, any business enterprise will have only two and only these two basic functions that are Marketing and Innovation. Thus, marketing as it was originally intended, in its fullest, truest, and greatest form, is more important today than ever before.  Hence, marketing is about connecting the right customers to the right product. Marketing is art of developing, advertising and distributing goods and services to consumer as well as business. However, marketing is not just limited to goods and services it is extended to everything from places to ideas and in between. So, every company in 21st century have to adapt to ever changing environment.

At present, companies represent a curious mix of old as well as the new economy. Technology revolution, globalization and market deregulation factors are among many sculpting the new economy. These three factors interact with each other at different levels creating the driving force for the new economy. As a result, the business leaders and the consultants have to thrive in todays cluttered, competitive, commoditizing marketplace, they need to unleash the powerful potential of marketing, as it helps sales teams and people throughout the company in order to think from the outside-in about what is being offered, convey its value in customer-centric ways, and persist through barriers that can only be addressed through deep customer knowledge and insight.

The marketing landscape has changed after a tumultuous few years and being optimistic in 2022. According to global Growth Guide - a new report looking at marketers' goals, strategies and challenges going into 2022. The results point to a new period of growth for the industry: 66 percent of marketers surveyed expect their budgets to increase next year, with this figure rising to 71 percent for Indian marketers alone. This compares to 75 percent in France and 68 percent in the US.

CIOReview in this issue presents a list of  `10 Most Promising Marketing Consultants - 2022' who have leveraged their extensive industry expertise and experience in bringing innovative services to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable services.

We present to you CIOTechOutlook 10 Most Promising Marketing Consultants - 2022.