10 Most Promising Martech Startups - 2021

Martech is the trend going to drive business in the next decade. Personalised, omnichannel customer experience has turnout to be the key factors enhancing brand visibility and mindshare. Thus the technology has transformed marketing sector and the new age advertising will depend on martech. According to chiefmartec, the 2011 martech landscape had around 150 solutions. It grew to around 1,000 by 2014, and 2,000 in 2015. And the 2020 edition had 8,000 solutions. The market witnessed a whopping 5,233 percent growth over the decade.

Tremendous increase in the number of online video viewers has revamped the old marketing strategies. Today, advertising or marketing requires integration of creativity and technology. Tech helps businesses grow and prosper, create relationships, strengthen the effectiveness of organizations, allow people to learn about one another, and greatly affects the way companies communicate with prospective customers. Technology is definitely an important and strategic tool to increase your overall efficiency and stay on top of the competitors.

The customers are expecting personalization, experiential marketing, transparency and accountability from the brands. The data is the greatest tool in modern marketing, marketers have to use the data sets wisely to allow more customization of promotions, prices and products for each customer, dynamically in real-time. Marketing technologists help nontechnical marketers to craft better campaigns, programs, and customer experiences that effectively leverage software and data. Marketing technology spend is expected to rise with the growing marketing budgets.

In this issue of CIOReviewIndia, we brings you a list of '10 Most Promising Martech Startups - 2021.' These platforms are selected by comprehensive examination by industry CEOs, VCs, CXOs and our editorial board. We truly expect these platforms to meet your needs as we recognize their valuable contribution to the ever expanding industry through their reliable services.

We present to you CIOTechOutlook 10 Most Promising Martech Startups - 2021.