20 Most Promising AdTech Solution Providers – 2020
The role of advertising technology is increasing day by day in the modern day marketing campaigns, enabling businesses to stay connected with their customers all the time. Emerging technologies have opened by novel ways to the marketers in order to engage with the end-users and encourage them to take actions that are profitable for the business. Latest technologies such as AI and ML are helping businesses to interact with customers in a personalized manner like never before by understanding the customer preferences through comprehensive data analysis. These technologies are also enabling businesses to optimize their marketing budget by confining the digital marketing strategies to the targeted audience, unlike conventional marketing that covers the entire range of audience. However, today’s techsavvy customers are not willing to spend their money on the purchase of goods and services by just considering the scale of the marketing campaigns of a brand. So, businesses should make the optimal use of technology in their advertising campaigns by devising customer-centric strategies to attract and retain customers. Hence, selection of a right technology vendor is of paramount importance for businesses as they strive to achieve their business goals.
Helping businesses choose the right technology vendor to work with, CIOReviewIndia proffers a list of “20 Most Promising AdTech Solution Providers – 2020”. This compact list displays an inventory of skilled vendors with an industry rich experience, technically adept teams and a proven track record. A panel consisting of prominent CEOs, CIOs, industry analysts and CIOReviewIndia editorial team has meticulously researched and locked down on the final 20 vendors who we firmly believe can assist businesses achieve the set business goals.
We present to you CIOTechOutlook 20 Most Promising AdTech Solution Providers – 2020.
Top AdTech Solution Providers –
Recommend a Company
| Company Name | Company Description |
|---|---|
| Lemma | Drives an effective connect between brands & consumers by leveraging the potential of DOOH screens, coupled with data & technology. |
| Company Name | Company Description |
|---|---|
| Adgebra Native Advertising | Multi-lingual native ad platform delivering high impact native ads delivers content that is non-intrusive and blends well with the website. |
| Adjust | A global B2B SaaS company that provides measurement, fraud prevention, cybersecurity and marketing automation products. |
| ADOHM | New age marketing platform powered by Artificial Intelligence that helps automate the entire advertising process. |
| Criteo | Global technology company powering the world’s marketers with trusted and impactful advertising that enables companies of all sizes with the technology they need to better know and serve their... |
| CUBEROOT | SaaS based 'Data Management Platform' (DMP) emerging out of the APAC region that helps companies including brands, agencies and publishers to leverage the power of their data to grow their business. |
| MainAd | Focuses on delivering results through conversion marketing, expertly accomplished through their programmatic capabilities. |
| mFilterIt | Neutrally validates the performance KPIs for advertisers to get an accurate measure of valid traffic (clicks, impressions, leads, sales) through campaigns. |
| Mobvista | Technology platform providing mobile advertising and mobile analytics services to the app developers globally. |
| MoMAGIC Technologies | AI and Big data driven technology that has helped brands and business partners acquire quality users and drive effective revenue growth. |
| Mrohe Media | A video tech and performance marketing platform that brings in advertisers and publishers to a common platform creating an amicable ecosystem for advertisement. |
| Optimise Media | Game-changing technology that lets clients dive deeper into the data and get more genuinely actionable performance-marketing insights. |
| ParityAds | Provides automatic ad filtering campaign technology, optimizes each site individually based on the sites traffic using filtering such as which country the visitor comes from, their age, gender,... |
| Taboola | Helps people find relevant content online, matching them with news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore. |
| Trackier | Helps businesses grow by making companies smartly manage their affiliate, optimize their campaign performance, and protect from affiliate fraud, making it simple and easy for everyone. |
| Verizon Media | Helps people stay informed and entertained, communicate and transact, while creating new ways for advertisers and partners to connect. |
| Vertoz | A programmatic advertising company that offers engaging and innovative advertising and monetization solutions which replaces the traditional methods of media buying and selling of advertisement. |
| Vidooly | An online video analytics company that provides video publishers ranking, audience insights, brand safety score, audience overlap and a proprietary video engagement score. |
| Xapads Media | A full stack AdTech Platform offering Digital Marketing solution via proprietary AI/ML driven programmatic engine. |
| Yoptima | Full-Funnel Programmatic Performance Marketing platform that empowers businesses to engage with their customers and audiences through all stages of the marketing. |