Plumb5: A One-Stop Integrated Data Platform Solving All Types Of Marketing Challenges Permanently
Marketing is the gatekeeper as well as the promoter of an organization's reputation and image. The Digital Marketing has evolved a lot in the past 25 years, and companies around the world follow diverse marketing trends than what they used to follow a few years back. Considering the current scenario in the market, data integration has turned out to be the most successful trend. It involves combining data from different sources into a single unified platform and using it in the best possible way. Businesses need a platform as a partner who can help them with the same to maximize their business gains and thus Decisive Analytical Systems has introduced its robust real-time customer engagement platform, Plumb5 to help its clients crack the right marketing technique and boost business outcomes. Plumb5 is a full stack data collection and Real time Engagement plat-form all-in-one that solves various marketing challenges by unifying customer data and enabling smooth automation of business processes. The team in the company believes that when customers, data, processes and technology are all aligned in the same line, a company’s success becomes inevitable.
As customers today use diverse touch-points, it is equally important for businesses to engage every single touch-point with proper context and relevance. Bringing all customer-facing personnel and systems under a single collaborative platform, the company solves almost 80 percent of marketing challenges enduringly. "What differentiates us from the competitors in the market is the way we leverage our platform to collect and organize data internally", says Vijay Chander, CEO, Decisive Analytical Systems.
Plumb5 has the ability to capture first party data and Irrespective of the channel used by the customers, Plumb5 provides a single platform to serve personalized campaigns across multiple touch points and also has launched its own Sales CRM for businesses to have ALL IN ONE. This is proving to be very profitable to its customers.
At Plumb5 any existing CRM data can be plugged into, to get a unified customer data to centralize the individual customer stack. As a result, business can get deeper insights about their users irrespective of any particular channel. With the help of these insights provided by Plumb5, businesses can develop a better relationship and communication with their respective customers and also plan for a better conversion rate.
Plumb5 helps businesses to track and engage on the web and with their mobile audience on both Android and IOS thereby allowing businesses to strategize the upcoming actions and goals on the mobile apps. Further, the integrated tracking feature provided by the platform allows businesses to engage Web & Mobile app users over data attributes spanning devices, users, sessions, geo-location and events and unify their events as part of the UCP -Unified Customer Profile. Marketers expect companies to understand their needs and expectations.
Plumb5 provides end-to-end visibility, forecasting and planning capabilities to its customers. Businesses want to provide a sophisticated experience for their customers and this is where Plumb5 comes into play. This platform understands the customer needs, follows a rule book to perform the upcoming actions and collects responses to update the behaviour.
"We are one of those world-class full-stack first-party data solution providers that do not depend on any third party to collect data from different sources", adds Vijay. The company is currently eyeing at a bright future by enhancing the platform from time to time as per the changing needs of clients and is very happy with its new version which is loaded with abilities to be one of the leading Marketing and Sales Automation companies in the world and aims at growing faster than ever with high-end offerings and enhanced customer experience.
Plumb5 helps businesses to track and engage on the web and with their mobile audience on both Android and IOS thereby allowing businesses to strategize the upcoming actions and goals on the mobile apps. Further, the integrated tracking feature provided by the platform allows businesses to engage Web & Mobile app users over data attributes spanning devices, users, sessions, geo-location and events and unify their events as part of the UCP -Unified Customer Profile. Marketers expect companies to understand their needs and expectations.
Plumb5 provides end-to-end visibility, forecasting and planning capabilities to its customers. Businesses want to provide a sophisticated experience for their customers and this is where Plumb5 comes into play. This platform understands the customer needs, follows a rule book to perform the upcoming actions and collects responses to update the behaviour.
The integrated tracking feature provided by the platform allows businesses to engage Web and Mobile app users over data attributes spanning devices, users, sessions, geo-location and event
"We are one of those world-class full-stack first-party data solution providers that do not depend on any third party to collect data from different sources", adds Vijay. The company is currently eyeing at a bright future by enhancing the platform from time to time as per the changing needs of clients and is very happy with its new version which is loaded with abilities to be one of the leading Marketing and Sales Automation companies in the world and aims at growing faster than ever with high-end offerings and enhanced customer experience.
